IT service provider to integrate VoiceObjects’ Voice Application Management System into its CRM Portfolio
Cologne and Munich,December 21, 2004: VoiceObjects AG, provider of the world’s leading Voice Application Management System (VAMS), VoiceObjects Factory, has entered into a strategic partnership with Softlab. The cooperation includes joint projects in the EU and Switzerland.
Softlab, a BMW Group company, has expanded its CRM solution portfolio to include voice-controlled applications for the efficient use of the telephone as a means of customer contact: so-called voice self-service. The second largest CRM consultancy in Germany (according to German sales and marketing magazine Acquisa), Softlab has been using VoiceObjects Factory to develop voice applications. The cooperation has already enjoyed early success: in October, Softlab won the Voice Award 2004 for a voice portal solution, developed with VoiceObjects Factory.
The VoiceObjects Voice Application Management System enables companies to make information from almost any data source available via the telephone using spoken dialogue. This enables customers to perform many routine operations themselves, reducing employees’ workloads and thereby allowing them more time for in-depth queries. The technical basis is provided by the VoiceObjects Server, which can access existing IT infrastructure using flexible interfaces. Integrating the voice portal into companies’ existing back-end applications increases operational efficiency in the long term.
“VoiceObjects Factory offers us an excellent development environment. By using software objects that have been pre-fabricated and quality controlled by VoiceObjects, we can dramatically reduce our development times”, explains Martin Giebel, Softlab Partner Manager. “At present no other product comes close in terms of meeting our requirements for flexibility and minimising associated deployment costs.”
“We are very much looking forward to a closer working relationship with Softlab, Germany’s second largest CRM consultancy”, says Karl-Heinz Land, CEO of VoiceObjects.
