- Opus Research Study: Contextual Communications for the Mobile Masses
This white paper written by Opus Research offers valuable insights on leading solutions that can accommodate a wide variety of user contexts; providing mobile operators with multiple delivery channels to deliver information, entertainment and conversations in the proper context. The findings include:
- Supporting many “channels” and asynchronous interactions.
- Europe’s GSM networks and USSD as cost effective alternatives to SMS.
- Using Voice, SMS and Wireless in the U.S.
- The value of building multi-channel or multimodal applications.
- Contextual video for enabling peer-to-peer and transactional services.
- Service development and management software solutions for multi-channel, contextual communications applications and services.
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